Once upon a time it was YouTube. Then it was Instagram. Now it seems like TikTok is all the rage and one of the leading vehicles for selling products. However, in order to be successful as a TikToker, you need to learn the art of engagement. You need to be an entertainer. Whether you are posting a tutorial or a product demonstration you need to capture and hold their attention. So then, what does it take to be an entertaining TikToker? It just might be a little different than you imagined.
It All Begins with a Quality Presentation
The first thing to understand is that everyone has something to sell. It may not be a product but rather an ideology or a political point of view. However, what you need to know is that it really all begins with a quality presentation and that would be something you would capture with a webcam or a digital device but always edited or uploaded with a superpowered graphics processor. You don’t want jumps, lags, distortions or drops so check out https://www.lenovo.com/us/en/faqs/intel/intel-graphics/ to get an idea of why this is so important.
Partner with TikTok Influencers
Another important step is to gather followers. For this, you may want to partner with TikTok influencers who would be in some of your video presentations. Again, for this you’d need a powerful graphics processor to edit videos to splice their portion in with yours, but you’ve already settled that with the information you read above. Find influencers in your market and as you grow, you can be an influencer for them. It ends up being a two-way street.
Inject Humor Wherever Possible
Another thing TikTok viewers expect is a bit of comedy. Try to keep your presentations light and whenever possible, inject a bit of humor. For purely educational or informative videos, viewers tend to frequent sites like YouTube. TikTok is a totally different story. Take the time to view as many TikToks as possible. Watch a variety of TikTokers from pundits to marketers and everything in between. You will see that those with the highest following will be entertaining, and almost always comical to an extreme.
Keep Those TikToks Ticking
Another really important aspect of being an entertaining TikToker is to keep posting often. Hold their interest. You might want to break your posts into segments. Let’s say, for example, you are demonstrating a new product you have created. Break it down into a few segments to keep them coming back. Once again, keep it light and if at all possible, fit in a bit of humor.
The TikTok audience has grown accustomed to being entertained, so that is how you will win over a massive following. Learn from the TikTokers who have a huge following. See how they are doing it. You will invariably see that they are funny, yet often serious at the same time. It may take a bit of practice, but hey, no one made Broadway overnight! You can do it if you are persistent in learning the craft – and, a craft it is!